Wednesday, April 9, 2014
Fashionable Flights with Air France
Air France has taken a fabulous approach in their new campaign: fashion. Models as the Dutch Bette Franke, Ali Michael, etc. are seen in typical outfits for Air France Destinations, among which Brazil, New York, Italy, Pekin and Dakar. I think photographers Sofia Sanchez and Mauro Mongiello have done a great job. The shots are a bit statical, but that also fits with Air France, I think. The campaign is very lively, colourful and energetic, which definitely is a good motivation to book a flight! It definitely convinced me to go to San Francisco next year. Love the bohemian feeling to this photo, so all that's left to say is: well done, team!