Wild Young Minds: An ode to Tiffany's: 175 years of Tiffany & Co

Saturday, November 3, 2012

An ode to Tiffany's: 175 years of Tiffany & Co

As Marilyn Monroe (not the woman you'll immediately think of when hearing Tiffany's; more about the woman you will be thinking about later!) once said: 'Diamonds are a girl's best friend'. Though I don't dare to disagree with the world's most famous actress, I have a better friendship with clothes and shoes. Of course I can't really say this for certain, since I've never possessed a real diamond but diamonds tend to look a bit too flashy, if you ask me.

But when we're talking about jewellery store Tiffany & Co, I think every girl will dream of receiving a small (big will do as well) baby blue box with the words 'Tiffany & Co' on it. I've never dreamed of marrying, but if I do, I would die for a small sophisticated engagement ring with a diamant from Tiffany's. All right, enough with the dreaming, back to business.

This year, Tiffany's celebrates its 175th birthday. Let's go back in time for a short history class. In 1837, Charles Lewis Tiffany and Teddy Young founded the jewellery company. It started as Tiffany Lewis and Young but after Charles Lewis took over in 1853 it was shortened to Tiffany. The store became a grand success very quick. It won many prices and was known for its luxury and good quality. Unlike many other brands, Tiffany's never did anything about the prices, it was all very expensive and that was that. Though you could always let your own jewellery be engraved, if we may believe 'Breakfast at Tiffany's'.

One of the things that led to even more status of the store: the film 'Breakfast at Tiffany's', based on the novel by Truman Capote. We all know the shot of Audrey Hepburn eating a pastry and drinking a coffee while looking in the window at the huge Tiffany & Co store on Fifth Avenue. Though that's all there is to 'having breakfast at Tiffany's', the jewellery company does play an important role in the film.

Holly Golightly, Audrey Hepburn, is crazy about Tiffany's. For her, it stands for money, prestige and elegance. Things she desperately wants (and for the elegance part: has) in life. She quotes: 'Well, when I get it (the reds) the only thing that does any good is to jump in a cab and go to Tiffany's. Calms me down right away. The quietness and the proud look of it; nothing very bad could happen to you there. If I could find a real-life place that'd make me feel like Tiffany's, then - then I'd buy some furniture and give the cat a name!'

Funny thing is that the beginning scene was extremely hard to shoot. The concept was very simple but because of the crowd in the streets, Audrey Hepburn's dislike for pastries and an accident that nearly led to the electrocution of a crew member, it wasn't that easy.

Anyway, Tiffany's stands for elegance and luxury. One of the reasons why it has been a great choice to choose for Audrey Hepburn as Holly Golightly in stead of Marilyn Monroe, who initially would've got the part. Audrey Hepburn equals elegance and luxury and is perfect as Holly Golightly. Lovely that, even though she plays some kind of escort girl, she makes Holly an elegant and intelligent character.
Nowadays, Dutch model is one of the models in the campaigns for Tiffany's. Personally, I'm not very fond about her as the face of Tiffany's. Don't get me wrong; Doutzen is gorgeous. But she's a bit too 'girl next door' to me. A Tiffany's model has to have that something that no one can catch: some kind of unattainable beauty. Just like Audrey had.

In honour of the 175th birthday of Tiffany's, the 128.54-carat Tiffany Diamond comes out in a special edition. Also, Tiffany & Co has opened a new store in San Francisco. So, if you're still thinking about a good birthday present this year, let your boyfriend know the Tiffany Diamond's special edition lies in blue boxes at the store in San Francisco, Fifth Ave or anywhere else. You might get lucky ;)

No, just kidding. But a girl's gotta have her dreams, right?

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