Wild Young Minds: Reclameklassiekers

Tuesday, December 28, 2010


Recently, I told you I went to Amsterdam to see the opening of my dad's exhibition.
Well, he's not an artist nor has he got anything to do with art.
He's been working on this exhibition 'Reclameklassiekers' (Classic Advertisements you can call it, mind you, this is a free translation made by myself!) and the result was shown friday a week ago.

The opening was very exciting, some great speakers, like Peer Mascini, gave us a short college about advertisement. Unfortunately, the mayor of Amsterdam couldn't be there, because he had other things on his mind. How weird to say this, it makes me, or better said my dad, sound so important and famous, which isn't really that much (: Well important of course we are, we all are, but famous.. well, let's say, not yet. Haha, just kidding.

Anyway, the exhibition is wonderful. It focusses on television commercials and ads through the years. You will probably remember all the Calvé commercials with the little soccer boys in it, Flippo's, the WK dresses, 'Ik ga bij Japie wonen', Rolo (with the elephant) and 'Even Apeldoorn Bellen'.

If you don't know them, you should definitely go to this exhibition because you have to brush up your knowledge of advertisement, that's for sure. And if you do know them, go anyway, because it's fabulous and shows well how the advertisements have changed during the years, what themes are seen much in classic ads and commercials and above all, it's just really fun!

You can see it in the 'Beurs van Berlage', it's located next to the 'I Amsterdam' letters near the Dam. You can see it from, well now, untill February 27th in Amsterdam.

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